• himt
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Objectives

  • Increase lead generation from organic and referral sources
  • Be SEO-optimized for program strategic keywords
  • Achieve page 1 search engine results page (SERP) rank for HIM programs within a year in the upper Midwest
  • Communicate a clear value proposition and key product differentiators on the home page
  • Be easily viewable and navigable on any device (device responsive)
  • Integrate an on-site blog for content marketing and SEO

Results

  • 56% increase in leads. (Note: this followed prior year-over-year increase in leads of 1,881%.)
  • Page 1 national rank in Google SERP for multiple keywords
  • 134% increase in organic traffic and 229% increase in goal conversion rate from organic traffic (see attached report)
  • Device-responsive site resulted in a 20% improvement in bounce rate and 202% increase in goal conversion rate from mobile traffic
  • Enrollments increased 327% over prior year

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