UW HIMT Website Design

Objectives

Increase lead generation from organic and referral sources
Be SEO-optimized for program strategic keywords
Achieve page 1 search engine results page (SERP) rank for HIM programs within a year in the upper Midwest
Communicate a clear value proposition and key product differentiators on the home page
Be easily viewable and navigable on any device (device responsive)
Integrate an on-site blog for content marketing and SEO

Results

56% increase in leads. (Note: this followed prior year-over-year increase in leads of 1,881%.)
Page 1 national rank in Google SERP for multiple keywords
134% increase in organic traffic and 229% increase in goal conversion rate from organic traffic (see attached report)
Device-responsive site resulted in a 20% improvement in bounce rate and 202% increase in goal conversion rate from mobile traffic
Enrollments increased 327% over prior year