1. Years of relevant professional experience.
A minimum of seven (7) full-time equivalent (FTE) years of relevant professional experience.
I have maintained full-time employement as a graphic designer, art director, or marketing specialist since 1997 when I started a number of design positions with Lands’ End. I completed Articles of Organization starting my own integrated creative marketing business in 2005 and have worked on projects for a number of organizations and businesses since then.
Please see my comprehensive resumé for position descriptions and timeline.
2. Years in current No Prefix title.
A minimum of three (3) full-time equivalent (FTE) years in the current No Prefix title.
I will have four years under my current No Prefix title by January 2012 within UW Extension.
Please see my comprehensive resumé for position descriptions and timeline.
3. Consistent record of exemplary performance.
A consistent record of exemplary performance (e.g. exceeds the expectations of performance for this position, high merit salary award)
I have collected a series of comments from various supervisors over the last several years. Please see the linked page Performance Evaluation Comments for performance documentation, letters of recommendation, and communications regarding compliments for performance in projects.
4. Participation in relevant professional development activities.
In my professional role I have found that there are always changing technologies and that the aspects of designs are constantly changing. An effective designer must keep up to date on the latest technologies, procedures and trends to stay at the top of it all. My self-direction is to never stop learning and to always explore the newest and most forward thinking tools that a designer can access. I have worked to be a member and board member of several local professional Organizations that contribute to new opportunities for creative professionals. I have also participated in many conferences, courses, seminars, webinars and speaker sessions regarding design. I continually keep a skill set in the newest versions of design software and social inspiration communities to stay ahead of the latest and greatest trends in design.
HIGHER EDUCATION PROFESSIONAL MEMBERSHIPS
University Professional & Continuing Education Association (UPCEA)
DESIGN & MARKETING PROFESSIONAL MEMBERSHIPS
Design Madison (Former Education Chair, Current Secretary)
The purpose of Design Madison is to amplify the impact that design plays in the structure of society and business. Design Madison will continually initiate innovative ways to improve the quality of life for a broad community of designers.
Wright Design Series (Advisory Board Member)
The Wright Design Series was inspired by master designer Frank Lloyd Wright, who, although known for his architectural designs, also created designs in furniture, clothing, textiles and tableware. The free lecture/discussions highlight a wide array of design topics, including architecture. Relevant topics relating to design in everyday life are addressed, including the design of objects, environments, information, and experiences. Topics for the series are chosen with input from an advisory committee comprised of professionals and experts in the fields of architecture, interior design, graphic design/visual communication and industrial design. The series is intended to appeal to everyone with an interest in design… from design professionals to the avid learning enthusiast.
Madison Adobe Users Group (Member)
The Madison Adobe Users Group is a group of designers and developers with a wide variety of skills and experiences – from students, to professionals. Our mission to help each other grow through presentation, discussion, and hands on experience though group projects and presenter led meetings.
Madison InDesign User Group (Member)
InDesign User Group meetings are an important factor in how news about InDesign is communicated and how users learn techniques, tips, and tricks to keep their skills sharp.
Social Media Breakfast – Madison (Member)
Social Media Breakfast Madison is a non profit business group with a focus on social media as a channel.
I also attend other local events through professional organizations such as Social Media Club Madison, American Advertising Federation (AAF) – Madison, Madison Public Relations Society of American (PRSA), American Marketing Association (AMA) – Madison, and AIGA Wisconsin.
INTERNAL ORGANIZATIONS
UW-Madison Campus Designers
University of Wisconsin-Extension Communications Team
PROFESSIONAL DEVELOPMENT – ADDITIONAL COURSEWORK
Screen Printing – UW-Madison Continuing Studies
Advertising in American Society – UW-Milwaukee
Project Management Fundamentals – UW-Platteville
Web Development CSS – Minneapolis College of Art and Design (MCAD)
Web Development HTML – Minneapolis College of Art and Design (MCAD)
Design & Development with Adobe Flash – Northcentral Technical College
Please visit the Professional Development page for the complete listing of professional development.
5. Development and/or implementation of new approaches, methods or techniques. Demonstration of the ability to work independently and to cope with new, unexpected or complex situations. Training or supervision of other staff members.
I am a firm believer of keeping at the top of my industry and taking the necessary steps to be a leader in the world of creative integrated marketing and communications. I am constantly aware of our target audience and work to create customized/effective campaigns within the specified budget that will reach our target audience resulting in a better return on investment. I work within my own abilities and with others on my teams to make these campaigns come to life. I have worked on a number of program teams, on client work and on higher level projects with many different internal and external clients. My work in this organization has received many compliments and many national awards.
I am a professional, driven individual that is always up for the next challenge. I enjoy working on teams and work to encourage team dynamics on my teams. I work to do my best at helping new team members easily transition onto our teams.
In my role I have led projects in the development of visual identity, website design, and collateral design; projects include Sustainable Management, Data Science, Health Information Management and Technology, University Learning Store, and many more. My role has allowed me to hire, train and continually mentor student workers. I have worked with a social media assistant intern offering direction and guidance for her to transition into a longer-term student worker role. I have guided and directed new media team members offering guidance on the design aspect of their work. I work to continually mentor students to not only create great solutions for our team, but to help them grow within their own skill sets.
INTERNAL PROJECTS
University Learning Store Branding and Website
Data Science Program Launch and Branding
Sustainable Management Website
Recruitment Enrollment Webinars
Dynamics of Worksite Wellness Evaluation & ROI
See my Portfolio page for a sample of some of the other projects that I have done in my time at UW-Extension Continuing Education, Outreach & E-Learning
EXTERNAL CLIENT PROJECTS
Chancellor’s Report to the Board of Regents
TRAINING AND DEVELOPMENT OF STAFF MEMBERS
I worked to contact instructors of the Digital Communications/Media Development program at Madison College to hire student workers. I helped to continuously mentor these student workers in their roles and to provide guidance to help them grow within their roles.
I mentored a graphic design intern for the Design and Development Team.
I worked on the hiring processes for a social media intern for two program teams. I mentored and directed the social media development within the division.
I work to mentor and provide knowledge on graphic design, identity and integrated creative marketing to our current creative team.
6. Demonstrated Professional Contributions
PRESENTATIONS
October 2009 – Presenter – Marketing in a Green Economy at UCEA Regional Conference
AWARDS
Winner of several national UPCEA awards.
7. Participation in UWEX or departmental/unit activities.
Committees
SEARCH & SCREEN
Senior Instructional Designer
OTHER COMMITTEES
Art Committee for New Building
INTERNAL ORGANIZATIONS
UW-Madison Campus Designers
University of Wisconsin-Extension Communications Team